- Offer online educational seminars and web interface for current customers and potential clients
- Interact with clients on Facebook
- Interact with your own industry and clients on LinkedIn
- Spend money on your website – lots of it
- Introduce innovative solutions that no one else is offering
- Present professional history
- Don’t give clients a reason to leave your partnership
Internally, the speaker recommended hiring the best employees and keeping them with
- fringe benefits
- good vacation package
- fun days outside the office (team building)
- every other Friday in the summer off (for example)
Over and over again the speaker encouraged investing in technology, which in this day and age, creates customer relationships
- Create communications tools (e-mails, newsletters)
- Archive those educational webinar presentations that make you an expert
- Provide tools and resources, such as an online library that clients will want to return to
- Blog, blog, blog
His final piece of advice was to pay it forward. That means gift of self to your community in the manner of character, leadership and respect, which leads to admiration. “Get behind a cause in your community because you have to be holistic. You have to have it all,” he said.
Give yourself five action steps to become an expert and start with the basics. Ask yourself what you want to accomplish in the next 12 months and then communicate your action steps. If you make them public you’re more under the gun to actually complete the goals you set for yourself.
What do you think? Was he dead on or did he go a step too far? I would love to hear your thoughts.